YouTube’s Most Famous Charitable Maverick - MrBeast
An ordinary guy doing the extraordinary.
Last issue we had a look at the most searched for YouTube topic and we delved into the interesting world of ASMR or Autonomous Sensory Meridian Response - If you missed this fascinating topic, have a read here.
Now, the most watched you tube channel in the world belongs to “MrBeast”
And its easy to get lost in the sheer scale of viewers - 215 million subscribers on his main channel alone with over 38 billion views and counting…
You may dismiss these numbers as an influencer of a newer generation that already had a wide network reach and understanding of how to leverage technology BUT, get this;-
After four years of publishing on YouTube, Mr Beast only had 76 subscribers.
He failed for many years to gain traction but he failed on his terms and eventually managed to turn that failure into success by learning from his mistakes to work out what YouTube’s algorithm and of course, audience wanted. By never giving up on his self belief and desire to succeed he managed to achieve incredible success.
Starting out as a gamer and content creator, MrBeast went on to gain attraction with his attention grabbing challenges and unconventional videos. By pushing boundaries and captivating his audience he managed to build a dedicated following.
So, how exactly did he go about this and what can we learn?
1. Creativity and Unique content:
Create original content that stands out. MrBeast’s videos often feature unconventional challenges, massive giveaways and entertaining stunts. The element of surprise and creativity keeps his audience engaged.
2. Philanthropy and Positivity:
One of the distinguishing features of MrBeast's brand is his commitment to philanthropy. His generous acts, such as donating large sums of money to individuals and causes, planting trees, and supporting various charities, have resonated with a global audience.
This not only contributed to his success but created positive brand association.
3. Consistency
This is possibly the most important factor as it fine tune’s all the other aspects over time.
MrBeast maintains a consistent and frequent upload schedule. Viewers can rely on regular uploads and a steady stream of entertaining content.
4. Collaborations and Networking
By working with other creators, he has expanded his reach tapped into new audiences. Collaborations result in shared viewership and increased exposure for all parties.
5. Community Engagement
MrBeast actively engages with his audience through comments, social media and in-person events, building a strong sense of community and fostering a loyal fan base.
6. Adaptability and Innovation
MrBeast is not afraid to innovate and try new things. Whether it's exploring new content formats, embracing emerging trends, or adapting to changes in the YouTube algorithm, his willingness to evolve keeps his channel fresh and relevant.
7. Transparency and Authenticity
Viewers appreciate authenticity. MrBeast's transparency about his intentions, the behind-the-scenes aspects of his videos, and his genuine interactions with people contribute to building trust with his audience.
He once turned down a $1 Billion offer for his Youtube channel and associated companies.
8. Business Savvy
Beyond his YouTube channel, MrBeast has demonstrated business acumen. He has successfully leveraged his brand for sponsorships, merchandise sales, and other revenue streams, expanding his influence beyond the platform.
MrBeast's success is a result of a combination of creativity, philanthropy, consistency, collaboration, community engagement, adaptability, authenticity, and business savvy. This holistic approach has not only made him one of the most successful YouTubers but also a positive force in the online community spawning copycat creators that follow his philanthropic model that benefits those most in need.